Unmanned aerial vehicles (UAV), colloquially known as drones, are reinventing old businesses and even creating brand new opportunities. Whether it’s innovation in media coverage and filmmaking or new capabilities for emergency responders, drones are capable of some pretty incredible things. In 2016, the Federal Aviation Administration (FAA) released rules on commercial drone usage, clarifying the legal landscape for drone usage for work and business. And Since, industrial applications of UAV technology have only grown.
In fact, the agency just relaxed some of the initial restrictions that required permits and imposed restrictions such as banning flights that go beyond-line-of-sight or at night. The FAA had previously considered exemption requests on a case-by-case basis.
To find out more about drones and the vast range of applications they offer for business owners, we spoke with several industry insiders and UAV experts about what the future holds for the technology. Their answers demonstrate that these unmanned aircraft are versatile tools that can change how existing businesses operate and help establish new startups.
The FAA and the regulatory landscape
The new regulations streamline the process to legally operate a drone for commercial purposes. Many entrepreneurs are hailing the changes as a step forward that eases the process of expanding commercial drone operations. Among the changes included in the Part 107 update are relaxed standards for pilots and the removal of the “Section 333 exemption,” which was previously required for commercial operations.
“Drone adoption has been growing rapidly — 300,000 drones were registered within the first month after the FAA opened its registration site — and there are simply not enough pilots of manned aircraft to keep up with demand,” Mike Winn, CEO and co-founder of software company DroneDeploy, said. “The most significant change under Part 107 is that operating drones commercially no longer requires a pilot’s license and a Section 333 exemption. Up until this point, the need for a licensed pilot and the lack of regulatory clarity were the most significant bottlenecks for many businesses looking to expand drone operations.”
“Essentially, you can use a drone as long as it is less than 55 pounds, within eyesight by a certified ‘remote pilot in command’ operator at a maximum altitude of 400 feet,” Braden Perry, an attorney at Kennyhertz Perry, said. “Prior to the new rules, you had to have a pilot’s license to operate an unmanned aircraft. Most companies cannot afford to hire a pilot solely to pilot a drone. The certification for remote pilot in command is not strenuous, and generally any adult can get one at little cost, and very quickly. This opens the doors for almost any company to utilize unmanned aircraft technology in their business.”
Applications for UAVs in business
So far, businesses have used drones largely in video and photography, especially for marketing purposes, but there are many other applications of UAV technology that might surprise you. From agriculture to internet access, drones are a multipurpose tool that offers the potential to reimagine some of the most critical ways humanity operates.
“The only limit is a person’s imagination,” Brian Opp, manager of aerospace business development at the North Dakota Department of Commerce, said. “I’ve heard [drones] compared to the internet a number of times. I don’t know if drones will be as world-changing, but there are certainly so many commercial applications that can have a positive impact, either on a business’s bottom line or by making jobs safer.”
“I just think that the drone industry is — no pun intended — obviously going to take off,” Joshua Larson, founder of drone consultancy Breakover Services, said. “This technology can be used to do anything, as we’ve seen. The safest, most efficient way to get it out there is training and education for the people who will be flying in the airspace where manned aircraft are.”
Here’s how some pilots are already using drones, and how they might be used in the future for businesses both large and small.
Farmers can benefit from drones in several ways. In fact, many in the UAV industry cite agriculture as an enormous area of opportunity for drone technology. Not only can drones save farmers money by helping them identify failing plants early and take inventory of crops, but the machines can also be used to map and study the farmland and its irrigation systems. In each of these cases, utilizing drones helps expedite what are otherwise time-consuming projects.
“The drone is just the school bus. What’s important is the sensor capturing data and [the] software that’s really forming that data-analytics piece and hoping to extrapolate the useful information out of that,” Opp said.
In addition, drones can be equipped to spray pesticides, fertilizers or water on crops. Each UAV is like a far cheaper mini-crop duster. And for farms with livestock, drones can also be used to monitor the animals and quickly gather and track useful data about animal health and population.
Architecture and construction
Architectural firms and construction contractors are also benefitting from the use of drones. Much like professionals in real estate, architects can use images and footage of a property to create 3D renderings of the structures they aim to build.
By cheaply and quickly creating aerial shots on which to place an architectural rendering, architects can create real-world concepts of their projects. This ability is indispensable to creating accurate designs and understanding how they fit within properties.
Access to these plans during the construction project is also useful to the people actually bringing the design to life.
Drone-based delivery services probably constitute one of the most obvious applications.
While still restricted to a pretty low maximum load-bearing weight (55 pounds including the drone itself), delivery-by-drone is yet another promising application. Some have questioned the feasibility of Jeff Bezos’ planned Amazon Prime Air, but the promise of goods delivered direct to your door by drone will only become more real as the technology continues to evolve and its capabilities expand.
This is especially true for areas where traveling by road is difficult or treacherous.
Drones-as-a-Service is a unique concept pioneered by the company Measure. The company aims to reduce the risks and costs associated with using drones for business by providing “turnkey drone solutions” to entrepreneurs and enterprises of all stripes.
“Measure was founded specifically to help customers avoid the capital expense and operating risks of establishing their own drone programs and to purchase drone support in a way which better fits their operations and cost profiles,” Brandon Torres Declet, CEO & Co-Founder, said in a statement. “In a market largely comprised of manufacturers, Measure is the model for how drone services will develop and grow in the future.”
Using drones for emergency response services, particularly when it comes to medical needs, presents new opportunities for life-saving measures. Using drones to get eyes on a difficult situation, or to deliver medical supplies to stranded victims, could enchance the ability of emergency response physicians to offer care in difficult situations.
“Drones have been used for awhile to get eyes on disaster scenes fast, so we thought, ‘Why not integrate medical intervention as well?” Dr. Italo Subbarao, senior associate dean at William Carey University College of Osteopathic Medicine, told NBC News. “Why can’t we use drones to deliver telemedical packages? Not just bandages and blood, or even a defibrillator, but on-site medical expertise, to give people on the scene a real medical intervention capability?”
Engineering firms are also utilizing drones on in-depth projects like oil pipelines, transmission cables and maintenance inspections.
“Engineering firms are a common profession that has applications all over the place,” Opp said. “Engineering firms are involved in things like road construction and maintenance, airport planning, and infrastructure projects. When they look at performing surveying work, use of drones and sensors can expedite their work in significant ways, increasing efficiency.”
Environmental monitoring and conservation
Much like how farmers use drones to monitor crops and animals, the technology can be utilized to keep tabs on ecological environments. UAVs are discrete and can monitor animal populations without disturbing them. This type of monitoring offers important insights into conservation efforts, migration tracking, habitat management and flood assessment, which is particularly useful on the coasts.
Drones also provide data on the health of vegetative and animal populations, and the technology offers a unique ability to identify species in hard to reach places.
Another obvious use for drones is in media coverage. Previously, aerial shots were available only to large news corporations that could afford a news helicopter. Now, local journalists and small-scale media outlets can easily capture aerial footage for news coverage.
In addition, drones can get into tighter areas, lower to the ground than a news helicopter could ever hope to travel. Even simple tasks, like recording a face-to-face interview, can easily be made more dynamic and engaging with a camera-equipped drone hovering nearby.
Of course, with new tehcnologies means the need for education and training. Companies like DARTdrones train people not only on how to fly UAVs but also educate them around FAA regulations and specific use cases.
“We employ 45 flight instructors and offer 30+ custom training programs in 40+ cities across the United States,” John Speicher, marketing coordinator at DARTdrones, said. “We have trained over 5,400 pilots ranging from hobbyists and drone entrepreneurs to government agencies, public safety departments, and other large companies. Our experienced pilots have trained people to use drones in numerous industries such as insurance, photography, construction, police, fire, rescue, inspections, agriculture and many more.”
Wireless internet access
Another application for drones, one that received much media attention when Facebook purchased solar-drone company Titan Aerospace, is the use of UAVs for internet connectivity. Facebook CEO Mark Zuckerberg’s proposed plan is to bring internet access to the developing world with the Aquila drone, which just completed a successful test flight.
Google and Amazon are examples of other large corporations that have also invested in the drone industry. Zuckerberg released a statement illustrating just how promising drone technology is when it comes to expanding internet access worldwide.
“Eventually, our goal is to have a fleet of Aquilas flying together at 60,000 feet [18 kilometers], communicating with each other with lasers and staying aloft for months at a time — something that’s never been done before,” Zuckerberg said.
The FAA’s previous restrictions are getting loosened for a select few that are actually going to be implementing some of these business use cases. In May 2018, the agency approved 10 drone programs, out of 150 applicants, around the country in what it’s calling an Integration Pilot Program. The winning applicants are all a combination of a program that partnered with a local, state or tribal government, which ultimately gives the FAA insight and oversight.
The winning North Carolina Department of Transportation proposal will use drones for medical deliveries. The Memphis-Shelby County Airport Authority will carry out five use cases including monitoring the perimeter fence at the airport, check runways for debris, use FedEx to deliver aircraft parts for maintenance crews, watch the crops of farmers near the airport, and aerial infrastructure inspections of the city.
One drone company, Flirtey, is working with four different goverment groups. In Reno, Nevada, drones will deliver defibrillators via FedEx in response to 911 calls so bystanders can help before an ambulance can arrive. In North Carolina, life-saving blood will be delivered by drone. And another partnership will help keep all the drones over North Carolina from running into each other.
In San Diego, a drone company working with Uber will help monitor the border, deliver food and run medical deliveries. And the Choctaw Nation of Oklahoma will use drones to monitor livestock and test the effects of weather on drone operations. North Dakota will test drone flights at night, and Kansas will test how rural communities could benefit from drone usage. The University of Alaska, Fairbanks, will use drones for remote surveys. Virginia Tech will work with Project Wing to deliver packages, and perform powerline inspections. Plus, in Florida’s Lee County Mosquito Control District, drones will be employed to control mosquitos and other flying pests.
More details have yet to emerge, including timelines for these projects to get off the ground. “Data gathered from these pilot projects will form the basis of a new regulatory framework to safely integrate drones into our national airspace,” said US secretary of transportation, Elaine Chao. Surprisingly absent from these exceptions are big-box retailers such as Amazon and Walmart, but assuming these tests go well, more openings for commercial use will surely reveal themselves. Plus, some big names are involved in these tests, including Alphabet, Apple, AT&T, Intel and Uber.